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Joe Waters has written the leading cause marketing blog, Selfish Giving, since 2004. Over the past decade, he's written thousands of posts on cause marketing, nonprofit branding, social media and content marketing. Joe's latest book is "Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits." Other book credits include "Cause Marketing for Dummies" and "QR Codes for Dummies."