MissionBox has growing numbers of nonprofit leadership readers since launch.
Since initial launch, MissionBox.com has had almost one-million nonprofit-leader visitor sessions, each reading an average of two articles and remaining on the site for between 12-15 minutes, resulting in over one-million page views.
MissionBox attracts over 40,000 new nonprofit readers, month over month.
Where our nonprofit visitors live
- 80% of missionbox.com readers come from the U.S.
- 10% percent come from the UK
- The remaining amount of visitors come to us from Australia, India and Canada
Does MissionBox attract nonprofit decision-makers?
Over 42,000 nonprofit or charity staff and high-level influencers and over 4,000 nonprofit organizations (with staff names and roles) have registered on MissionBox, with registrant numbers growing, each month. Most registered users/organizations hold executive management titles such as Executive Director, President, CEO, CFO, COO, Founder and Program Director.
With a visitor “bounce” rate of less than 10 percent, our readers recognize that they have come to the right place at MissionBox.com.
MissionBox.com reader nonprofit roles
Based upon a statistically relevant sample of our total readership, we found that three-quarters of the over 20,000 unique visitors we surveyed self-identified with the following nonprofit roles:
- Nonprofit Board Member
- Nonprofit Consultant
- Donor to Nonprofits
- Nonprofit Executive Management
- Nonprofit Staff Member
- Nonprofit Active Volunteer
The remaining one-quarter self-identify as “Nonprofit Supporter”
MissionBox reader demographics and affinities
MissionBox.com readers are primarily between the ages of 35-64 and 67 percent are women. Predominant user affinities reflect readers who are educated and have higher earnings and disposable income: they are avid readers, are interested in politics and current news, prioritize leisure travel and have hobbies.
How do our MissionBox nonprofit visitors find us?
Over 50 percent of our readers are sourced via organic search, which means Google and other search engines are ranking our key articles in the top three results, and readers are finding us through simple topic searches. 30 percent are sourced from readers looking specifically for missionbox.com, meaning our reputation is growing! The remaining 20 percent of readers find us through social media channels such as Twitter, Facebook, Instagram and LinkedIn.
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