RightGift Wish List Campaigns™ connect nonprofits, givers, and businesses through the transparent giving of new needed items.
A New Way to Access Precious In-Kind Donations
Giving back in times of crisis usually involves volunteering and hosting charity auctions, donation drives and even fundraising galas. The COVID-19 pandemic precludes these options, however, putting an abrupt halt to typical nonprofit relief efforts.
As nonprofits reroute their avenues of fundraising and cancel event after event, the needs of the marginalized audiences that nonprofits serve continue to rise.
How Does RightGift Work?
RightGift is a technology platform that allows nonprofits, charities, and schools to create wish lists of specific items to meet critical needs. RightGift then connects these wish lists with both individuals who can fund these requests as well as retailers who fulfill the goods and services.
Here’s an example of how it works: A nonprofit creates a RightGift wish list of items to support those facing homelessness with shelters being closed during the pandemic. The wish list is shared with the nonprofit’s donor community online. When a donor makes a purchase, the retailers that fulfill the donations pay a commission to RightGift. Those commissions are the company's sole source of revenue, thus allowing the full value of the transaction to remain between the donor and the recipient.
Why RightGift Now?
Anyone who is familiar with nonprofits knows that an organization’s goals are constantly challenged by the resources available to achieve them. Budgets are tight, to say the least.
As a result, RightGift’s vision is to create world-class philanthropic technology that is accessible to all communities at no cost. A typical business model for nonprofit software either charges a monthly fee, takes a percentage of the donation as payment for the platform, or both. RightGift's free model provides nonprofits with technological innovation without putting a strain on resources.
RightGift launched last year and has since worked with more than 400 organizations around the country, helping run their charitable-giving campaigns, spanning a diverse range of causes. Amid the spread of COVID-19, RightGift has expanded its capabilities and found ways to further serve the community.
A Free RightGift Version: The Give Back Program
The company has taken its free model a step further and created the RightGift Give Back program in order to provide cash donations to organizations. Nonprofit organizations using Wish List Campaigns for needed items get a 1% cash back donation on every purchase. This represents significant cost savings on things like office, cleaning, and break-room supplies.
Facing the prospect of tight budgets, businesses with corporate social responsibility programs typically focused on volunteerism and fundraisers can buy everyday supplies through RightGift and direct the cash donation to the organization of their choice. The Give Back program provides a way for businesses to continue supporting causes they care about without digging for new sources of funds.
With 22 million people affected by unemployment, RightGift has extended its affiliate model to create a new “gig economy” opportunity called the RightGift Ambassador Program. For every organization an Ambassador brings to the program, RightGift pays the Ambassador 20% of the revenue that it receives from that account for a full year.
What’s next? RightGift aims to continue to adapt and build free technology that benefits nonprofits, the donor experience and communities.
Scott Goldberg is President of RightGift.